A prospective client came in the other day.
A local publication had decided to write about a statewide trend of RV/campsites disappearing to development - and the would be client, as a developer, was to be the face of the story.
So far, this had been the media strategy: 1) Ignore calls from the reporter 2) Demand an agreement with the newspaper that would give them the right to review all articles prior to release.
You can imagine how responsive the media was to these tactics.
Their relationship with the media was an existing PR problem - although they didn't see it that way. They felt they were dealing with the media firmly and authoritatively.
The fact was, the developer had quite a number of compassionate plans in place - we suggested that since the story would run anyway, that they speak to the reporter and let him know how they were going to handle the uipcoming changes in these people's lives - it would enable the public to see the humane side of this particular developer.
However, they continued to interview other PR firms in the hopes of finding one who had the power to make the story go away.