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I haven't read "Rule The Web" yet but the animated short to promote the Boing Boing co-founder's book is very clever. Here is the link:
Or, just go to boingboing.net to the July 23rd post.
July 23, 2007 in Story & Strategy | Permalink
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Allyson Lewis: The Seven Minute Difference: Small Steps to Big ChangesShe has many good ideas that are simple and easy to implement - and they all take 7 minutes. (*****)