Here is a great example of how the the messenger can amplify the message.
Placido Domingo, accompanied by the Vienna Philharmonic Orchestra, is bringing attention to the growing issue of hearing loss as the face of the Hear The World campaign. Hear The World is the non-profit foundation by hearing aid company Phonak.
Currently, over 500 million people world wide are hearing impaired. (That's over 10% of the population.)
By 2015, more that 700 million people will have some degree of hearing loss.
During an interview for the media launch, Domingo says that to the hearing impaired, "any sound can be music to the ears".
Click here to see the clip of the Hear The World media launch posted on Dr. Craig Kasper's blog. He's an audiologist whose blog focuses on helping the hearing impaired and preventing hearing loss in anyone living in the MP3 world. The clip includes media reactions and a bit of his interview on MSNBC.
Dr.CraigKasper.com was one of the featured Typepad blogs last week.