I heard an interesting discussion on the Inside PR podcast today on internal communications.
Canadian podcasters Terry & David discussed a talk at the Podcaster Expo given by Shell Holtz, an expert on internal communications. When I checked out his blog, it says he's the VP for New Marketing for Crayon - sounds like fun.
Here are some highlights of their podcast about the topic:
Internal communications is being overlooked as an essential component of a good PR strategy.
Internal communications tends to be relegated to informational - the HR department dispenses information about payroll, insurance, etc. through newsletters, blogs, intranet....
When internal communications is a strategy, the objective is to engage the employee in such a manner that s/he becomes a champion of the company and part of the process.
The employees are seen as part of the brand in this outlook.
Technology is a great assist in communications, but no match for face to face time with the CEO. When the CEO participates in the strategic internal communications process, it's a very powerful factor in its success - a very strong signal about the importance of the employee in the company process.
Here is the link:
You can find all the podcasts at feeds.feedburner.com/insidepr
The discussion lasts about 10 minutes and starts at 12:11 - you can scroll right over to it.
It's worth a listen.